Hi folks,
FYI, here's one minor update regarding the Retention Analytics screen:
We have changed it to show Classic retention by default.
The reason for the change is that Rolling Retention naturally trends downward over the 30-day period of the report. That's simply due to mathematics. Rolling retention for a particular day measures whether the user returns that day - or any day thereafter. Thus - the days at the end of the calendar period have fewer days after them - and so the stat will naturally be lower.
We don't want folks to mistakenly think their retention is trending down - so we're now defaulting to Classic Retention which is more deterministic over the 30 day period. For those who wish to view the Rolling Retention - it's just a mouse click away!
Cheers!
Paul.